How many social networks can you recall instantly? Two to three tech giants own some handful of platforms and even them. These companies control the whole social media industry.
If these platforms don’t work out for you or your account vanishes in thin air for some reason, you don’t have any option.
All the time and resources that you spent on building your brand will disappear simply because a platform decided to do so, or maybe a Government?
Sounds scary? But it’s a fact. Countless people have been banned from several social networks. Millions of influencers were left with nothing when Governments terminated TikTok recently.
“What should I do then? Do I even have an option?”
I am sure this question just flashed through your mind after thinking about the consequences.
We are working on a solution. You can skip to the end of this article to know about it.
But why are we doing it?
The Need For Decentralized Social Network
Decentralized social networks do not work on the servers owned by a specific organization but are distributed and operated by independently run servers.
It’s a collection of interconnected servers that can use blogging, social networking, or sharing files. No individual company is involved as a mediator between two or more users.
There are several reasons why web contributors need a revolutionary social network to let the generation of ideas flow.
Dominance of Algorithms
Do you remember those old Facebook meme pages in the 2010s that you used to scroll them endlessly? Where are they now? Check out their engagement now, and it’s very evident that they had a painful death.
The same goes for Instagram and LinkedIn. Why is your reach declining day by day? Pages having thousands of followers can’t even reach half of their followers. What’s the use of the massive number of followers?
The answer is clear that these platforms change their algorithms with growing numbers of users and contributors. It’s a way for social networks to make you buy their ads so that you keep on reaching your target audience.
Is that why a creator invests time and builds an online following?
Monopoly Kills The Market
There is a single giant player in the social media space, and it keeps on acquiring every new company that is on the verge to become the next big thing.
If not acquired, they will simply copy it and bring those features to overpower the market.
In fact, the Federal Trade Commission and more than 40 states accused Facebook of buying up its rivals to illegally squash competition.
Most brands and online marketers are only aware of Facebook when it comes to social ads.
This is nothing but a case of monopoly. It has to go and it will be possible if one entity is not holding absolute power.
Decentralized social networks distribute power.
Censorship Only Looks Good When Opponents Face It
Do I need to stress the censorship that social media platforms put on your content?
Several incidents show how difficult it gets to survive on platforms with strongly biased leaderships. Twitter has always been accused of suspending thousands of right-leaning accounts. On the other hand, social networks like Parler have been accused of suspending leftists.
If they can suspend the President of the United States, your account could be the next. It happens irrespective of the side that you choose. Be it any spectrum of ideologies, any platform or Government can silence you.
Worst part? There are no uniform rules, and these platforms never give the exact explanation behind the suspension of your account or removal of your posts.
Most of them simply forward you a link to their terms of services, where hundreds of technical and lawful jargon are present.
Another way to suppress influential opinions and voices comes from shadowbans. None of the platforms accept that they shadow ban their users, but several netizens have mentioned facing a shadowban.
Imagine having a robust social media tool but not using them at the right time just because some employees and algorithms decided to suppress you.
No doubt tech civil wars might outbreak, but that’s the community’s responsibility to moderate and not individual tech giants.
Data Management & Risks of Centralized Servers
Social networks go the extra mile to access more and more information about the netizens. It’s no more limited to netizens now. Companies even try to track the offline activities of users and this is an open secret.
Since all the tech giants keep collecting the user data on their servers, there is always a risk of some wrong hands getting access to it. It’s often easy for attackers because they know the target well.
First of all, why do they need so much personal data? Secondly, why not handle it in a better way? The lack of responsibility by these companies often leaves the users jittering about their privacy.
Decentralized social networks allow users to create accounts without having to reveal real-world identities. Not even email addresses or phone numbers!
But that adds to another threat that users cannot connect their online friends or followers if a decentralized social network fails by any chance.
Companies Pay Peanuts For The Value of User Data – We Are Here To Change It
Data is the new oil, and all the tech giants harvest terabytes of data from every user to make their algorithms stronger.
What are creators getting in return? Some shitty ads.
YouTube is still doing a decent job of at least paying something to the creators. But that’s peanuts if we compare the value they get in return.
The rest of the networks are gladly sucking out the content, attention, and even data.
As a creator, it always makes me wonder why contributors never question this system. They are happily accepting the fact that they will keep putting out the content for free.
Generating content takes time, effort, energy, and skills. Businesses know what it takes to create content.
What if contributors get paid for every piece of content or contribution they made on the platform?
That’s the concept of UpSocial!
Every UpSocial user will get coins worth $5 every week. They can use those coins to create content or promote it.
This technology works a bit differently than the traditional social media platforms, but it is much better. We assure you that!
To be a part of the journey, you can purchase the token now – a special bonus for the early joiners.